During my four years at Delaget, I designed lots of inbound content, including this yearly report. The QSR Operational Index showcases key performance metrics for restaurant operational excellence. This access to restaurant data gives unprecedented business insight for restaurant operators to improve their own operations.
I worked with a cross-functional team made up of Marketing, Engineering, Sales, and Product to select key metrics from Delaget customer’s aggregated data, anonymize them, and analyze how restaurateurs could capitalize on these insights. I designed the reports and all assets to promote them.
This was a great inbound marketing tool on our website to attract new leads as well as a valuable proactive sales tool, sparking actionable talking points to help drive sales conversations.
Here are some highlights of the ebook design, and you can download the full ebooks below.
Download the ebooks here: