Background
Working within Ideas To Go’s existing style guide and brand persona, I created logos for several products and events.
Process
I created these logos in Adobe Illustrator. I used existing brand elements like colors, fonts, and the bouncing ball element that was prominent in the company’s logo at the time (the company has since been rebranded.)
The Finished Product
Logo and identity work are some of my favorite kinds of graphic design work. I love the process of distilling a brand personality into a visual and symbolic representation.
