Logos for Ideas To Go

Background

Working within Ideas To Go’s existing style guide and brand persona, I created logos for several products and events.

Process

I created these logos in Adobe Illustrator. I used existing brand elements like colors, fonts, and the bouncing ball element that was prominent in the company’s logo at the time (the company has since been rebranded.)

The Finished Product

Logo and identity work are some of my favorite kinds of graphic design work. I love the process of distilling a brand personality into a visual and symbolic representation.

ideas to go logos2