In 2019, it was time for Delaget to refresh their trade show presence. I sourced new booth displays, designed them, and managed production. Factors I considered included budget, flexibility, eye-catching brand representation, ease of setup and transportation, and ways to facilitate interaction between attendees and Delaget team members. The backdrop is double-sided, with one side being a more general message about Delaget and the other being more specific to one product. This allowed us to easily tailor our presence to support the sales strategy on a per-show basis.